Why a Handshake Still Matters: True IP Solutions’ Relationship Marketing Model for IT Success

Albert Steed

Why a Handshake Still Matters: True IP Solutions’ Relationship Marketing Model for IT Success

In an industry often dominated by faceless, massive corporations, True IP Solutions proves that the highest level of technology is best delivered through a high-touch, old-school commitment to trust and relationships. For CEO Albert Steed, this Relationship Marketing VoIP model is the bread and butter of the business, creating a powerful foundation of loyalty that translates directly into exceptional service.

Loyalty Over Leads: The Power of Organic Referrals

The True IP marketing strategy is simple: be an indispensable partner first, and the business will follow. This focus on trust generates a continuous stream of organic referrals, turning happy clients into the company’s most effective sales team.

Verified References: Unlike typical vendors, True IP doesn’t just list clients; they encourage new prospects to call them. They frequently list up to 20 references who are happy to vouch for the quality of their work (13:43).

Client Advocacy: We have seen Client Testimonials come back to the office where clients are so happy with the service they received, they go out of their way to notify the True IP team of the great feedback they gave a prospect (13:59).

The Gold Standard of Support: Local and Always Available

The commitment to relationships is most visible in the support structure—a key differentiator for any Reliable VoIP Provider. When dealing with critical communications and life-safety systems, immediate, competent support is non-negotiable.

No Outsourcing: You will never be routed to an overseas call center. Support is handled 24/7 by True IP’s US-based technicians (17:15).
Personal Connection: We stand by our clients, providing them with direct contact (even cell phone numbers) to ensure problems are solved immediately. This is the definition of committed 24/7 VoIP Support (17:38).

Flexible Service: Our team functions as your partner, doing “as little or as much as you want us to do” (18:15). We can handle full system management or provide expert backup to your internal IT staff.

The Success Starts with Employee Longevity

This high level of service is only possible because of the company’s internal culture. By fostering a workplace that encourages growth, provides opportunity, and promotes a sense of ownership, True IP maintains remarkable employee retention.

Dedicated Team: We have technicians who have been with the company for over a decade (21:48), showcasing deep institutional knowledge and a commitment to the company’s high standards.
Pride in Workmanship: This environment fosters a deep pride in quality, ensuring that every Legacy Phone System Upgrade and installation is not just functional, but flawlessly executed (24:29).

Choosing an IT provider is a major commitment. By focusing on relationships, loyalty, and exceptional Local VoIP Support, True IP Solutions provides a trusted partnership that ensures your technology—and your business—will thrive.

Ready to Partner with the Experts?

Experience the difference a true Trusted IT Partner makes. If you are ready for a Free Consultation with a company built on a handshake and proven results, reach out to True IP Solutions today.

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